AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Beauty Retail Apps on iOS in France
A glance at the first quarter of 2024 reveals the trends of top beauty retail apps on the iOS platform in France. Sensor Tower provides a snapshot of downloads and user engagement for these leading applications.
In the first quarter of 2024, the beauty retail scene on iOS in France saw varied performances among top apps, as reported by Sensor Tower. Here's a look at how they fared.
Sephora - Maquillage, Parfum started the quarter with downloads peaking at 31K in the second week, followed by a downward trend to 13K towards the end of March. Weekly active users showed a high of 101K in the second week, with a gentle drop to 82K by the quarter's end.
Nocibé saw downloads begin at 12K and fluctuate, ending the quarter at 5K. Active user numbers started at 22K, dipping to 13K, then saw a slight recovery to 14K.
For Beauteprivee - Ventes privées, downloads started at 5K, hit a low of 2K, and saw a resurgence to 3K. Weekly active users remained relatively steady, starting at 31K and closing the quarter at 29K.
BEAUTY BAY experienced downloads beginning at 3K, descending to 1K. Active users started at 15K, with a modest decrease to 12K by the end of March.
Notino: profumi e cosmetici had a mixed downloads pattern, starting at 2K, peaking at 3K mid-quarter, and then falling to just over 1K. The active user count began at 11K, peaked at 14K, and ended at around 9K.
For more detailed insights, Sensor Tower's platform offers in-depth analysis of the beauty retail app market performance.
